New technology is key to evolving aesthetic practice, however integration into longstanding clinic offerings can be challenging as we strive to understand how to optimise patient care and outcomes.
Dr Anna Hemming will explore how emerging new technologies can take our approach to aesthetic medicine to the next level, including:

Growing numbers of men are seeking aesthetic treatments to improve their self-image and take control of how they feel whilst ageing.Initially adopted by the younger generation, inevitably the middle-aged male face is increasingly prevalent in aesthetic practice. The bias within aesthetic medicine means practitioners’ comfort leans towards treating women, and the approach to the male face needs a different perspective.

Pigmentation remains one of the most common and complex skin concerns in aesthetic practice. Understanding the melanogenesis cascade-especially the tyrosinase pathway-is critical to effectively utilising topical treatments which in many ways, are still the gold standard in treatment disorders. Certain ingredients are old friends, and innovation in formulation and delivery mean greater efficacy with reduced reaction. We also explore newer ingredients and carrier technologies which disrupt the pigmentation cascade while being patient-friendly and straightforward to use in practice. This is a key session for improving patient care-and clinic revenue!

As healthcare professionals, out duty of care is to all our patients.In aesthetic medicine, this is an interesting analysis given the freedom of choice we have in the treatments we offer, the brands we partner with, and out individual focus in practice. How can we satisfy ourselves (and out patients) so that we fulfil our duty of care?

Learn from the industry experts as they break the fourth wall and reveal their real-time approach when developing a treatment plan. Join us to hear how professionals evaluate a patient and design a plan for how to treat them. Delegates will gain insight from the different approaches, and can pit their wits against the expert panel by marking up their own model diagram to see how it compares!