Dr Emma Craythorne is one of the UK’s leading dermatologists, a Consultant Dermatologist and Dermatologic Surgeon at the NHS centre of excellence for dermatology, the St John’s Institute of Dermatology, and at One Welbeck. She is also an Honorary Lecturer at King’s College London and the University of Manchester. With more than twenty years of clinical and academic experience, she is recognised globally for her authoritative approach to common skin health issues and her ability to translate complex dermatology into practical, real-world life-changing solutions.

She is the founder of Klira, the personalised dermatology company transforming how people understand and manage their skin. Klira uses dermatologist-led, proprietary algorithms, precision compounding, and detailed skin-type categorisation to deliver truly individualised formulations. Built at the intersection of medicine and consumer skincare, Klira is rapidly becoming one of the most disruptive forces in the industry, setting new expectations for efficacy, safety and scientific transparency.

Emma is also the face of the international television series The Bad Skin Clinic, now in its eighth series and broadcast in more than 140 countries. Her media work has made her one of the most recognisable dermatology experts in the UK, with regular features and commentary across print, digital and broadcast outlets. She hosts the podcast The After Hours Skin Clinic and is the author of the forthcoming DK book The Owner’s Guide to the Skin.

Alongside her clinical and media work, Emma has published multiple book chapters and academic journal articles in dermatologic surgery, laser medicine and inflammatory skin disease. Combining deep clinical expertise with strategic insight and entrepreneurial drive, she occupies a unique position: a practising dermatologist shaping the future of the skincare industry while bringing credible, science-led skin health advice to millions.

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